Fringe Theatre Adventures announced this afternoon the theme for the 30th anniversary edition of the popular summer festival: Fringeopolis.

The theme is a play on the “mini-municipality” that Old Strathcona turns into during the eleven days of the festival. The Fringe is inviting everyone to become a citizen of Fringeopolis for free on its website. You can also upgrade your membership by paying $20 to become a builder of Fringeopolis. Builders get a poster and program in addition to the benefits citizens receive (free transit with ETS, notifications, merchandise discounts, etc). I really love the concept, and I think they’re going to get a lot of traction with this theme. As an urbanite it definitely speaks to me.

From the press release:

“The Fringeopolis theme represents the city within a city that comes alive each August: a metropolis born of the creativity, artistic talent, innovation, and experimentation of our festival was founded on,” says Julian Mayne, Executive Director, Edmonton International Fringe Theatre Festival. “As producers of The Fringe, we believe the evolution of theatre is fundamental to the evolution of community, and Fringeopolis speaks to our past as a creative community, as well as to our future.”

Sam Jenkins and Thomas Scott helped launch the new theme.

Also announced today was a collaboration with the Art Creation Foundation for Children (ACFFC) of Jacmel, Haiti. Throughout the festival at KidsFringe, 10 young artists from the organization will create and perform folk stories and vignettes. EPL’s Writer-in-Residence Marty Chan is helping to develop the vignettes and Tanzanian author Tololwa Mollel is adapting the folk stories.

The Fringe is looking for more than 1200 volunteers for this year’s festival. Approximately 35,000 hours are dedicated to ensure the festival happens each year. You can learn more and fill out an application here. Be sure to check out Volunteer Edmonton’s 2011 Festival Volunteer Fair on Thursday at City Hall too.

The graphics and visual art for Fringeopolis was done by local artist Gabe Wong. I think it looks amazing!

Gabe Wong in front of his poster.

Last year nearly 160 productions by theatre companies played more than 40 stages across Edmonton. The festival also featured 200 outdoor performances and more than 50 busking acts. The Fringe sold 93,000 tickets last year, and more than 400,000 people visited the festival grounds. More than 1000 tickets sold on the first day of sales last year, and Frequent Fringer and Double Fringer passes were completely sold out in 24 hours. Make sure you get your tickets to this year’s event early!

Here’s a video created by Graphos for Fringeopolis:

Fringeopolis runs August 11 – 21, 2011 at venues throughout Old Strathcona and beyond. Stay tuned to the website or Twitter for more information in the weeks ahead! You can also see what others are saying on Twitter using the hashtag #yegfringe.